Google business reviews from clients and customers can be seen as one of the most powerful ways of promoting trust and confidence in your business. It is one of the essential ranking signals for local SEO. Reviews matter when it comes to attracting more customers and helping them to choose between your company and your competition.
What is Google My Business and why is it Important?
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
How to ask for Google My Business Reviews
It goes without saying that the most genuine and natural looking reviews are the ones that customers leave without any prompting. That's not to say you can't prompt someone into writing a review by asking them directly what they thought of your business and if they minded leaving a review.
There are some steps you can take to make this an easier and more likely outcome.
Get your timing right - There is a thin line between not asking too early and not asking too late.
Make it easy to leave reviews - Your website and social media accounts should not just be encouraging people to leave feedback but actively showing them how by linking to it. Setup a landing page on your website to direct people to leave some feedback. i.e https://www.commandacom.com.au/reviews
Integrate with email marketing - If you have email marketing then use this opportunity to ask people for a review. If you don't use email marketing simply setup an email template to contact people after the purchase your products/services.
Linking to your Google My Business Review Form
Many of your clients or customers are likely to be very busy people so if they’re going to take the time out of their day to write you a review you need to make it as easy for them as possible. The best way you can do this is by giving them a simple link to click on that will take them straight to your Google My Business page.
- Search for your company by name in Google
- Click on the button "Write a review"
- You will see a Google review box pop-up. Keep a copy of that URL
- You can shorten your Google review URL by visiting https://goo.gl/
- Send to your clients and start getting Google reviews.
- Don't finish with just Google, go beyond as there are many review sites. Bing, Facebook, Google+, Yelp, Tripadvisor, True Local.
If you rely on local search traffic to your website, then you will reply on reviews. You might not like the fact that the internet has allowed us to say what we think about any company or organisation, but the fact is reviews play a big part in your local search rankings.