THE REAL BUSINESS BENEFITS OF VIDEO CONFERENCING
- December 11, 2015
Video conferencing has come of age and is used in every industry. Recent developments in mobile devices and wireless networks have propelled further interest in being able to video information anytime, from anywhere.
Generic applications of video conferencing are too numerous to mention. Any department of any organisation where meetings take place—finance, engineering, human resources, manufacturing, marketing, product development, sales, training—is an appropriate place to use video conferencing to:
- Connect dispersed staff without travel
- Bring in remote experts for consultation or training
- Interview job candidates or witnesses
- Make a presentation to a vendor or customer
- View data and presentations on an on-demand or real-time basis
- Receive information at any time or place
The initial perceived and quantifiable benefit of video conferencing was reduction in travel costs. Initially, many organisations paid for the deployment of video conferencing with the reduction in travel budgets. While travel savings have been a recognizable benefit of video conferencing, there are many more qualitative benefits. Three other major benefits of video conferencing are increased productivity and efficiency, improved management communications and enhanced business opportunities.
INCREASED PRODUCTIVITY AND EFFICIENCY
- Reduced travel risk
- Reduced unproductive travel time
- Prevented meeting delays
- Shorter meetings
- Structured meetings
- Larger participation
- Optimize attendance
- Immediate information exchange
- Faster response
- Access to experts
- Time-share scarce talent
- Quicker decisions
IMPROVED MANAGEMENT COMMUNICATIONS
- More interface at all levels
- Increased flexibility
ENHANCED BUSINESS OPPORTUNITIES
- Customer service
- Competitive advantage
Video conferencing provides tangible benefits to any organisation. Devices that can handle video now range from handheld devices (i.e. phones and tablets) to high-end conference rooms. The technology is easier to use, cost is no longer an issue and connectivity happens almost anywhere. Video conferencing improves the way we work and provides us more time to spend with our family and friends.
Watch and see how Lifesize Cloud, video conferencing solution, is easy-to-use and provides a seamless experience for businesses around the world. With the perfect blend of hardware, software and service, it provides a connected experience to anyone using a room video conference system, laptop, and / or mobile device.